刻板印象內容模型(Stereotype Content Model, SCM)

普林斯頓大學社會心理學家蘇珊•費斯克(Susan Fiske)提出刻板印象內容模型。
1Warmth
2 能力(Competence)
Fiske, Susan T.; Cuddy, Amy J. C.; Glick, Peter; Xu, Jun (2002). "A Model of (Often Mixed) Stereotype Content: Competence and Warmth Respectively Follow From Perceived Status and Competition". Journal of Personality and Social Psychology. 82 (6): 878–902